AEM unveils new logo

The Association of Equipment Manufacturers (AEM), the North American association of off-road equipment manufacturers and suppliers, unveiled a new brand identity to reflect how its more than 1,000 members build momentum for the industry.

?The launch of our new logo embodies the spirit of AEM to move the off-road equipment industry forward,? said Dennis Slater, President of AEM. ?It reflects what we are doing at AEM in the thought-leadership space ? with our Thinking Forward events and Annual Conference, as well as our advocacy, market information, shows and other services we offer our members,? he added.

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