A flexible strategy is our way to success

At bauma India 2018, BKT focused on all-steel radial tyres and almost 90 per cent products showcased were all-steel radials. <span style="font-weight: bold;">Ashok P Chajjer, Senior General Manager-OE Sales, BKT </span> shares more... <p></p> <p><span style="font-weight: bold;">One pathbreaking offering:</span> We have a wide range of radial tyres with around 2,700 SKUs for construction, mining, and material handling equipment. We offer mining radial tyres for up to 100 tonne dump trucks. </p> <p><span style="font-weight: bold;">Demand drivers in 2019:</span> Roads segment is growing faster. However, our entire focus is on off-highway tyres and we are doing well in this segment. In the construction equipment market, nearly 54 per cent of the contributions come from backhoe loaders, followed by cranes. </p> <p><span style="font-weight: bold;">Announcement contributing to the company¦s growth in 2018:</span> Our major announcement in 2018 was BKT's plan to set up a tyre manufacturing plant in the US for radial tyres. Products are expected to be rolled out from this plant in two years.</p> <p><span style="font-weight: bold;">Challenge for the company in 2019:</span> In 2019, demand can vary from segment to segment as it can be a flat, negative or a positive. </p> <p><span style="font-weight: bold;">Key strategy to success in 2019: </span>A flexible strategy will lead to success. We have a flexible strategy and looking at the circumstances in the prevailing conditions, we will act accordingly. </p> <p><span style="font-weight: bold;">ecommendation for the construction equipment market growth:</span> Construction industry can only grow if government continues to invest more on infrastructure. More than 50 per cent of the equipment depends on the large infrastructure projects like roads, buildings, bridges, irrigation, ports and railways. So it is necessary that the pace which has been generated in the last five years should continue.</p>