Volvo CE partners with National Geographic on sustainability project in India

?Through a new collaboration that aligns with both the companies? joint values of creating a planet in balance, this new campaign will reveal how Volvo excavators are helping to build embankments across the Sundarbans, a historic region between India and Bangladesh, to protect the land from the threat of flooding,? a Volvo CE press release said.

Following a devastating cyclone in 2009, fertile soil was destroyed, livestock killed and the mud walls protecting the islands washed away. As a result, the area is extremely exposed to flooding with tides so dramatic that about a third of land disappears and reappears every day.

According to the company, the campaign reveals how 20 Volvo excavators have been working on the heritage site to physically build up these embankments again and ensure the land and livestock are protected from the damage caused by saltwater flooding.

The digital partnership will take the form of a series of short films released to a global audience during a one-month-long joint campaign.

Bill Law, Senior Vice President of Communications at Volvo CE, says: ?This incredible project is another step forward in our global fight against climate change and we are proud to play our part in very literally building a better world. We are delighted that we can highlight the significance of this scheme alongside National Geographic ? not only do we share the purpose of building tomorrow, but this partnership allows us to deliver this message to an even greater global audience.?