FCC

Kixx wins Korea First Brand Awards

2019-06-20

GS Caltex?s lubricant brand, Kixx that is being endorsed by leading Indian cricketer Shikhar Dhawan, has won the Korea First Brand Award in the lubricant category. Consumer surveys have consistently selected Kixx as the best brand in their category, but the award solidifies their position as the top lubricant in South Korea, a country known for its high-quality lubricants that maintain performance throughout all four seasons. Experience with the range of high and low temperatures in Korea has allowed Kixx to create a broad range of products that cater to the weather conditions in India and around the world.

The Kixx product line includes over 180 lubricants for both automobiles and industrial applications, the most recent of which is Kixx G1 SN Plus, launched at the beginning of 2019. Kixx products are manufactured at the cutting-edge production facilities in Incheon, South Korea, with research and development taking place at the facilities in nearby Daejeon, South Korea. The automated production technology allows GS Caltex to produce 9,000 barrels of lubricants per day, and 8,000 tons of grease per year.

In recognition of its quality, Kixx meets the specifications for global automobile brands including BMW, Mercedes-Benz, Hyundai, and Kia. It has also earned recognition as a quality product through its OEM/B2B supplier relationships with major companies such as Doosan Infracore and Volvo.

Building on its domestic success, GS Caltex has earned Kixx brand recognition in over 63 countries. GS Caltex entered the lubricant oil market with the establishment of overseas offices in India in 2010, and later establishing offices in Russia and China in 2012. To accelerate its global business development, GS Caltex has built a production facility in Tianjin, China that is set to begin operations in 2019.