JSW to enter e-commerce, scale up tech platform

As part of its entry into the e-commerce space, JSW Group will also offer the JSW One platform to influencers in the home-construction industry including engineers, architects, contractors, painters, and masons, enabling them to grow their respective businesses. JSW Group has said that the company will offer services as an e-commerce playerto both b2c and b2b customers.

The business conglomerate announced combining its distribution and supply chain expertise across the steel and cement businesses under an integrated initiative JSW One in August 2020.

The group is also exploring strategic collaborations with other non-competing branded building material products like sanitaryware and kitchens home accessories to offer a holistic shopping experience for its home-building consumers.

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Other major steelmakers have also ramped up their digital platform presence after the pandemic led lockdown limited face-to-face interaction.

Tata Steel has an online platform, Aashiyana, which is an online platform for individual home builders.

State-owned Steel Authority of India (SAIL) recently launched Sail Suraksha, an online store for selling steel. During the portal's launch, the company said that orders could be placed from anywhere through the e-portal.

JSW One has commenced operations in the eastern region and will be scaled-up pan-India over the next few years. JSW One will also combine the group's expertise across the product portfolio to provide its customers with comprehensive service capability.

Image: The business conglomerate announced combining its distribution and supply chain expertise across the steel and cement businesses.