FCC

Perona?s store in New Delhi designed by Architecture Discipline

2021-07-26

Sitting within the retail landscape of a mall in Saket, New Delhi, the design for Perona?s new store is an attempt to usher in retail and outreach in the post-pandemic world. The project explores what might be gained from the convergence of two value systems that are often considered at different ends of the spectrum ? culture and shopping.

With an aim to create a distinctive and edgy space for the Perona brand, designers Akshat Bhatt and Nikita Aneja from Architecture Discipline have designed a store that doesn?t simply display clothes but is a pop-up aimed at catalysing the transformation of retail and fashion into an immersive experience.