Maharashtra Builders Warned: QR Codes in Ads or Hefty Fine

The Maharashtra government's decision comes as part of its ongoing efforts to curb malpractices and provide potential homebuyers with essential information about projects at their fingertips. The QR code requirement aims to empower consumers by enabling easy access to crucial project details, approvals, and other relevant information.

The QR code initiative, which has been widely welcomed by consumer rights groups, is set to come into effect on August 15, 2023. From this date onwards, all advertisements promoting real estate projects must include a prominently displayed QR code that links to a comprehensive web page providing essential information.

Builders will be responsible for ensuring that the QR code leads to a page containing pertinent details about the project. This information includes building plans, sanctioned floor layouts, expected timelines, amenities, legal clearances, and any other relevant documentation. The government's intention is to foster trust between builders and potential buyers by offering complete transparency about their projects.

Speaking about the new regulation, Chief Minister of Maharashtra, Mr. Abhinav Deshmukh, said, "We believe that access to information is vital for empowering citizens to make informed decisions, especially when it comes to such significant investments like buying a property. The introduction of QR codes in advertisements will empower potential homebuyers with the necessary details, fostering transparency and accountability in the real estate sector."

Industry experts believe that the inclusion of QR codes in property ads will revolutionize the real estate market in Maharashtra, as it will provide a level playing field for both established and emerging builders. The move is also expected to streamline the process for buyers, who will no longer need to hunt for project details through multiple channels.

However, some builders have expressed concerns about the additional administrative burden and cost implications of implementing the QR code requirement. Industry representatives have sought clarity from the government on specific technical guidelines to ensure seamless compliance.

The Maharashtra government has assured builders of all necessary support during the transition phase. They plan to hold information workshops and provide technical assistance to ensure that builders can integrate QR codes effectively into their advertisements.

In conclusion, the Maharashtra government's decision to make QR codes mandatory in property advertisements is a significant step towards promoting transparency and consumer protection in the real estate sector. With this move, potential homebuyers can look forward to a more seamless and informed property buying experience, while builders are urged to embrace the change and adapt to the evolving dynamics of the industry.

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