FCC

The demand for concrete equipment is on the rise.

2023-12-26

Could you please tell us about your participation at Excon and what expectations you have for it?

We are showcasing our 30 cubic meter (cu m) concrete batching plant, our pump range, and the transit mixer range. Sunbeam is actively involved in the full line of business across the country. Regarding batching plants, we aim to ensure efficient concrete production and offer a variety of options, such as the 30 cu m and 60 cu m plants with different configurations.

In terms of pumps, we are introducing a 70 cu m pump to address the growing need for higher capacity pumps. Additionally, we have a unique product, the mixer pump, targeted at small and medium-sized contractors. This product combines a reversible mixer with a concrete pump, providing a comprehensive solution.

What sets your products apart from competitors?

In the realm of transit mixers, we take pride in our design, which is acclaimed globally. Sunbeam is one of the indigenous manufacturers, aligning with the Indian government’s vision. Our manufacturing facility in Pondicherry produces a range of products, from batching plants to mixers, contributing to the “Make in India” initiative. Our transit mixers, ranging from 4 to 9 cu m, are designed with sophistication, making them stand out in the market.

Automation is a prominent trend in the industry. How are you incorporating IoT and telematics into your products?

All our products incorporate components for IoT. While it is still in the nascent stage, we offer smart concrete pumps with IoT capabilities. Despite skepticism in the industry, we believe in providing options for our customers, and as technology progresses, these features will become more prominent. For instance, our transit mixers have evolved with time to meet the demands of technological advancements.

What challenges do you face, particularly in terms of customer awareness, and how do you plan to overcome them?

The service-oriented nature of our products makes uptime and customer satisfaction crucial. Our challenge lies in reaching customers in second and tier-III cities where mechanisation needs are growing. Urbanisation is creating opportunities, and our focus is on expanding our market by educating and servicing customers in these regions.

How do you view the concrete equipment segment in India, and what are your strategies for growth?

As urbanissation increases, the demand for concrete equipment is on the rise. We believe that as long as concrete is used, there will be a market for our products. Our approach involves creating awareness, especially in the growing small and medium contractor segment. With a widespread dealership network, we ensure that our products are well-supported and provide value to our customers, contributing to our ongoing growth.