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In view of 50 years in Delhi and Gurugram, how does the firm leverage the ‘fear of missing out’ (FOMO) strategy to hike sales in luxury and ultra-luxury homes?
The most important factors for growth are ‘location’, ‘permission’ and ‘execution’ of projects. So limited availability of land in established locations and failure to deliver projects within the timeframe may impact the growth of luxury homes. However, Anant Raj holds one of the largest land parcels, aggregating about 200 acre of land, off Golf Course Extension Road, Gurugram, which is the most premium locality of Gurgaon...
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