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Raimondi welcomes Director of Sales to strengthen commercial roadmap

2024-09-11

Raimondi Cranes, heritage manufacturer of precision heavy lifting machinery, announced the return of Mauro Masetti to the company. Masetti, in his role as Director of Sales, has rejoined Raimondi Cranes to strengthen the company’s commercial roadmap with the guidance of Group CEO Luigi Maggioni.

Masetti’s recruitment underscores the company’s commitment to bolstering its international commercial operations, and further expanding the significant Raimondi global footprint.

Based in Milan, Masetti will reinforce Raimondi’s sales division, while masterminding sales growth by building on a strategy that aims to see the company expanding rapidly into overseas locations such as North America and Canada, as well as Northen Europe.

With over 25 years of distinguished experience in the heavy lifting sector, Mauro brings a wealth of knowledge and expertise not only to the role, but to the entire organization. His extensive career has seen him hold pivotal positions across key heavy lifting players, allowing him to build a robust network and develop a deep understanding of the global market needs.

“Mauro’s values and strategic vision align with the Group mission of expanding our global market share. His demonstrated industry commercial savvy, matched with his ability to adapt to dynamic conditions, will be instrumental in guiding Raimondi towards a more aggressive commercial strategy and taking decisive steps forward,” commented Luigi Maggioni, during Masetti’s appointment.

In welcoming Masetti, Maggioni added that his dedication to the sector resonates with another of Raimondi’s core values: building with passion and precision.

“I am delighted to return to Raimondi, a company I always considered my second home. Remarkable steps forward have been achieved in recent years, including an impressive new production facility and the introduction to the market of new products. My goals align with the company’s vision and the leadership team, in which I firmly believe,” stated Mauro Masetti.

Masetti emphasized that his immediate priorities will include optimizing the product rage, primarily the luffing jib segment, driving international sales in strategic markets, and reinforcing the sales department.

As Director of Sales, Mauro will be joining industry stakeholders at Vertikal Days on September 11-12 held in Nottinghamshire, England.