FCC

We are planning to expand our footprint internationally

2024-12-27

What are you displaying at Bauma Conexpo and could you highlight recent product launches?
We embarked on this journey in 2011, leveraging over seven decades of experience in manufacturing rugged, durable vehicles, utility vehicles (UVs), and tractors. With India's growing economy, it was a natural extension for us to enter the construction equipment sector. We brought the core values of the Mahindra Group to this business: a commitment to low limits, alternative thinking, and driving positive change. Since 2011, it's been a fantastic journey. Our manufacturing facility is located in Borgaon, Dapoli, Maharashtra, spanning 30 acres with a 10,000-sq-m area. This state-of-the-art Greenfield facility is fully automated, scalable, and quality-driven, making it one of the most modern manufacturing hubs in India. Our headquarters are based in Pune, where our sales and customer care offices are located, with our manufacturing plant nearby in Borgaon. Our expansive network includes 56 dealers, 105 service points, and 145 parts outlets, and it continues to grow to meet customer needs. Additionally, we've established a global presence, exporting to Brazil, the Middle East, Nepal, Bangladesh, Bhutan, Sri Lanka, and several African nations.

EarthMaster: This product combines sleek, premium aesthetics with exceptional operator comfort to maximise productivity. It's fuel-efficient, reliable, and designed for long-lasting performance with low maintenance costs. One of its standout features is the RMac solution, which offers remote care for enhanced monitoring. EarthMaster is a truly global product, and with the introduction of CV5 emissions standards, we are excited to offer this advanced technology at an accessible price point in India starting January 1st. This marks a revolution of global technology available at Indian prices.

RoadMaster: India's Leading Motor Grader: The motor grader segment is growing rapidly, and we are the market leader. If we compare road infrastructure in developed countries like Japan or Western nations, around 60% of roads are wide, well-paved, and categorised as national or state highways, with less than 10% being unsurfaced roads. In contrast, only 4.6 per cent of India's roads are national highways or state highways, with the remainder primarily district roads and poorly maintained, unsurfaced roads. This presents a significant opportunity for motor graders, particularly as India's road development initiatives continue to expand. We are well-positioned to capitalise on this growth, especially with a focus on rural road networks and upgrading existing infrastructure. The RoadMaster is an ideal solution for rural road projects and has already demonstrated its value in multiple locations across the country.

CB5 Portfolio: Mahindra Construction Equipment: We are proud to showcase the all-new, greener, future-ready CB5 range of Mahindra construction equipment. This portfolio represents a commitment to superior efficiency and sustainability. As India’s leading manufacturer of both passenger and commercial vehicles, as well as the world’s largest tractor manufacturer, we have a strong foundation in heavy-duty tasks. Our EarthMaster backhoe loader offers 8 per cent larger capacity compared to competitors, a 7 per cent greater reach for enhanced digging, and optimised hydraulics for improved efficiency. The newly designed cabin of the EarthMaster backhoe loader sets a new benchmark in operator comfort, while the RoadMaster G80 and G90, equipped with powerful 74-HP engines, deliver superior fuel optimisation and reduced consumption. This maximises profits for our customers.

Mahindra RoadMaster G100 and G102 models: These machines offer higher pressure and a bigger pump for faster, more precise grading, with up to 50-degree blade movement. The cabins come equipped with HVAC systems, electric power-shift transmissions, adjustable seats, Bluetooth audio, and optimised cooling technology, ensuring operator comfort and safety in all conditions. Additionally, all machines in the CB5 range are equipped with iMac technology, allowing real-time performance monitoring for better efficiency and productivity.

Other Noteworthy Products: We are also showcasing a variety of other game-changing products. The Blazo X 4x10 and Blazo X Transit Mixer are designed for maximum efficiency, offering superior performance in aggregate handling and transit mixing. The Blazo X M D Tier 35, 8x4 with Murrah bogey suspension is another standout, engineered for heavy-duty tasks. We also have the fuel bowser, a reliable solution for remote sites; ensuring vehicles stay operational with timely fuel delivery.

What are some of the recent technologies embedded in your products?
Across all our products, we integrate iMac, Mahindra's advanced telematics platform, offering access to connected, smart operations. With iMac, users can monitor their machines' performance, enhancing productivity and efficiency.

What is your strategy for 2025?
As we approach 2025, we aim to expand our market share and volumes as the country’s economy grow. While 2024 is a transitional year with the shift from CV4 to CV5 standards, the market shares may fluctuate because some competitors might engage in pre-selling of CV4 units, or may have more stocks left. So it's not a good year to evaluate that, but over a period of one to three years, I am confident our growth story will be very strong. Over the next few years, we expect our competitive positioning to improve with the continued development of new products and customer-centric offerings. The road construction sector is poised for significant expansion, and we are excited to play a crucial role in it.

What are your recent initiatives for skill development?
We also emphasise the importance of training, offering both physical and virtual learning resources to help customers maximise machine performance. Our hybrid training model—combining in-person sessions with short video content—works effectively in today’s fast-paced, information-driven environment. Beyond business, Mahindra is dedicated to giving back to society. Our various initiatives, such as the 'Power for Nurturing Future Leaders’ programme, support business leaders of tomorrow. Additionally, our ongoing commitment to providing Rs 10,000 in education grants for the daughters of drivers reflects our core values of social responsibility.

What are some of the sustainability goals you have set?
Our long-term strategy focuses on sustainable growth, including achieving net-zero emissions by 2030 at one of our manufacturing sites. We are also committed to zero water usage, reinforcing our commitment to environmental responsibility.