Cortec MCI Unveils Updated Branding for Versatile and Modern Identity

Preserving What Matters: “From Grey to Green™” At its core, the MCI® brand remains committed to its mission: extending the service life of concrete structures while offering an environmentally responsible alternative to traditional corrosion inhibitors. The familiar “From Grey to Green™” tagline continues to represent MCI’s dual impact—protecting infrastructure from deterioration and doing so in a way that minimizes environmental hazards compared to competing solutions.

A More Functional, Flexible, and Cohesive Brand Identity While the fundamental values of MCI® remain unchanged, the brand identity has been thoughtfully refined to address key usability concerns: • Versatility: The previous logo, limited to full-color use, posed challenges across different backgrounds, textures, and smaller applications. The new design allows for multiple variations, ensuring greater adaptability. • Familiar Yet Improved: Retaining the hexagonal rebar-inspired element, the updated logo includes an “I” subtly designed to mimic the ridges on rebar, providing a unique visual connection to the construction materials MCI® protects. • Stronger Brand Alignment: The introduction of Cortec® Green into the MCI® logo strengthens its connection to our corporate brand, reinforcing brand recognition across all industries. • Integrated Design Elements: The new chevron and full hexagon provide fresh design assets for PowerPoints, brochures, and marketing materials, creating a consistent and visually engaging experience. A Strong Debut in the Industry The newly designed branding made its first official appearance at the Fall International Concrete Repair Institute (ICRI) conference, followed by a high-profile launch at World of Concrete (WOC) in January 2025. These industry-leading events provided the perfect stage for unveiling the enhanced MCI® identity to key stakeholders in the construction and infrastructure sectors.

Streamlined Materials for a Better Customer Experience In addition to the visual refresh, Cortec® is consolidating its MCI® brochures into one, ensuring that all essential information is available in a single, easy-to-navigate resource. This change simplifies access to technical details and product benefits, enhancing the customer experience.

Looking Ahead Cortec® MCI® is excited to roll out its updated branding across all platforms, including product packaging, technical literature, and marketing communications. This evolution marks a new chapter for MCI®—one that builds on its legacy while ensuring a more functional, modern, and cohesive brand presence for years to come. Contact your Cortec® MCI® representative to learn more.