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ClickPost Launches Atlas to Benchmark E-commerce Logistics

2025-05-22

ClickPost, a leading logistics intelligence platform, has launched Atlas, a subscription-based benchmarking tool designed to transform how e-commerce brands strategise logistics. Powered by ClickPost’s proprietary network, which processes over 50 million shipments each month, Atlas enables brands to benchmark key operational metrics in real time against industry peers and standards.

Unlike traditional dashboards, Atlas delivers comparative insights—from fulfilment speeds, RTO rates and average order values to city-level delivery times and sales data—allowing brands to identify operational gaps and capitalise on regional growth opportunities.

“With Atlas, brands can benchmark logistics with the precision of global leaders,” said Naman Vijay, Co-Founder & CEO, ClickPost. “It offers more than visibility—it’s a blueprint for dominance.”

An Atlas study highlighted that Maharashtra contributed Rs 221.41 crore in invoice value to the Beauty & Personal Care sector, revealing the platform’s potential for unlocking regional insights.

Designed for D2C players and e-commerce giants alike, Atlas supports sectors such as FMCG, fashion, beauty, and electronics in optimising logistics, lowering costs, and elevating customer experience in a fast-evolving market."