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Marico Launches Saffola Cold Pressed Oils in India

2025-06-05

Marico Limited, one of India’s leading FMCG companies, has announced its entry into the cold pressed oils segment with the launch of the Saffola Cold Pressed Oils range. This marks a strategic expansion of the Saffola brand, long associated with heart health and nutrition, into a rapidly growing category of health-forward cooking oils.

The new range introduces both Single Seed and Dual Seed variants, designed to preserve flavour, aroma, and nutrients through low-temperature extraction, making them ideal for everyday cooking. The oils aim to offer a balanced blend of monounsaturated (MUFA) and polyunsaturated (PUFA) fatty acids, supporting cholesterol management and long-term wellness.

Product Line-up:

Dual Seed Cold Pressed Oils:
Groundnut & Sesame
Groundnut & Safflower

These blends offer rich flavour and a well-rounded fatty acid profile.

Single Seed Cold Pressed Oils:
100% Groundnut
100% Sesame
100% Mustard

These variants provide authentic seed taste and essential fatty acids.

Speaking on the launch, Ashish Gopal, CEO – India Core Business, Marico Limited, stated, “The cold pressed oils category is gaining strong traction. With Saffola’s heart-health legacy and consumer trust, we’re entering the segment not just to compete, but to lead. Our cold pressed oils are a blend of tradition, authenticity, and functional health benefits that today’s consumers demand.”

With a legacy of over 50 years in promoting heart health, Saffola’s entry into the cold pressed oil market is a natural evolution, backed by its expertise in multi-source edible oils. The move aligns with growing consumer demand for clean-label and nutritious kitchen essentials.

The new range will be available across India, starting at Rs 356 for 1 litre of Mustard oil, Rs 506 for Groundnut, and Rs 719 for Sesame oil. Initial distribution will focus on quick commerce platforms, ensuring fast and convenient access for health-conscious households.