Supreme Unveils New Brand Identity to Elevate Lifestyle

Supreme, a respected name in Indian real estate with a four-decade legacy, has announced a complete rebranding. The move includes the launch of a new logo and a revamped website, both reflecting the group’s refreshed vision to ‘Elevate Lifestyle’. 

This brand transformation represents more than a visual refresh—it marks a strategic shift in the company’s mission, visual identity and market positioning. The update will be visible across all of Supreme’s digital, social and offline communication platforms. 

At the core of the initiative is a renewed focus on purposeful design and a commitment to crafting thoughtfully planned spaces. The brand’s new identity balances legacy and modernity, staying rooted in the values of trust, integrity and craftsmanship while embracing a contemporary design language. 

“We’re Supreme and we’re on a mission of elevating lifestyles through a culture of purposeful design. This mission underlines the company’s emphasis on delivering projects that are not just built, but thoughtfully crafted—where every line, material, and space serves a meaningful purpose,” said Sunny Bijlani, Joint MD, Supreme. 

Vishal Jumani, Joint MD, Supreme, added, “Our vision is to redefine the Indian real estate landscape by setting new benchmarks in quality, customer experience, and thoughtful design. This website and brand transformation reflect our philosophy of evolution—retaining the trust we’ve earned over four decades while embracing a fresh, design-led outlook that aligns with the aspirations of today’s homebuyers and communities.” 

The redesigned logo, rendered in a bold sans-serif font, symbolises strength and clarity. A distinctive architectural arc within the letter ‘P’ echoes Supreme’s design-first philosophy and represents its deep connection to structure and form. 

The new website delivers an intuitive, immersive experience with sleek navigation, project showcases and brand insights. It captures Supreme’s identity as a curator of refined design and timeless urban spaces, further establishing its place in the evolving Indian real estate ecosystem.