We’re committed to setting benchmarks in sustainable luxury living

From a landmark land acquisition in Boisar to ambitious launches across the Mumbai Metropolitan Region (MMR), National Capital Region (NCR), Bengaluru and Pune, Birla Estates is driving future-ready growth with a strong focus on sustainability, partnerships and premium living, firmly anchored in its LifeDesigned® philosophy. K T Jithendran, Managing Director & CEO, outlines the company’s premium, sustainable growth playbook in conversation with PRATAP PADODE, Editor-in-Chief, CW. Excerpts:

Birla Estates recently acquired a 70.92-acre land parcel in Boisar, Maharashtra, for Rs 1.04 billion. What is the vision for this project?
Boisar is a key micro-market within the MMR and its strategic location makes it a prime destination for future growth. Just 100 km from Mumbai, it offers uninterrupted connectivity to Mumbai, with major economic hubs like Ahmedabad and Surat within easy reach...

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