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ANAROCK Unveils AI Platform to Transform Housing Sales

2025-11-21

ANAROCK has recently launched ANAROCK.AI, an advanced residential sales platform integrating generative and predictive AI to accelerate property transactions and strengthen customer engagement. Built on eight years of proprietary data covering seven million enquiries and 90,000 unit sales, the platform uses machine learning to identify high-intent buyers, revive dormant leads, and enhance channel partner performance.

The suite comprises nine tools across three segments—Genie Suite for 24/7 conversational engagement; Astra Suite for predictive lead scoring, sales revival and team optimisation; and CP 360 for channel partner evaluation and targeted deployment. Four of these tools have already supported 700 home sales worth Rs 750 crore across 80 projects.

According to ANAROCK, the top 10 per cent of AI-ranked leads generate 40–60 per cent of bookings, while Astra Phoenix re-engages nearly nine per cent of failed leads. The launch comes as primary housing sales in India's top seven cities have fallen nine per cent year-on-year in Q3 2025, even as overall sales value rose 14 per cent due to rising preference for premium homes.

Millennials and Gen Z now dominate homebuying decisions, with over 80 per cent of customers beginning their search online and expecting personalised digital experiences. ANAROCK.AI aims to help developers meet these expectations by identifying high-conversion prospects at scale and delivering seamless, data-backed engagement throughout the purchase journey.

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