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A three-month delay can shave off nearly 3 per cent of the bottom line

2025-11-28

A quiet yet precise thinker, Ashish S Raheja, MD & CEO, Raheja Universal, brings a strong design-first perspective to real-estate development. In conversation with FALGUNI PADODE, Group Managing Editor, CW, he reflects on the principles guiding the company’s approach to large-scale ecosystems, such as WTC Navi Mumbai, and why consistency, process discipline and design innovation matter more than design theatrics.

You have been developing large-scale mixed-use ecosystems, including WTC Navi Mumbai. How do you approach planning for a marquee project of this scale?

The approach is always long term. A mixed-use ecosystem requires clarity on infrastructure, mobility and design from the start. At WTC, every cluster – commercial, residential, retail – is designed with purpose and proportion. We focus on process discipline, not trial and error. The aim is to build something that continues to perform for decades...