Bridgestone India Opens New Select Store in Firozpur, Punjab

Bridgestone India has expanded its retail network in Punjab with the opening of a new Bridgestone Select Store — Arora Wheel and Car Accessories — in Firozpur. The store was inaugurated by Mr Rajiv Sharma, Executive Director – Integrated Consumer Business, Bridgestone India.

Bridgestone Select outlets represent the company’s premium retail format, offering a comprehensive ownership experience that goes beyond tyre sales. With expert guidance, modern diagnostics and advanced infrastructure, the stores are designed to enhance safety, performance and customer confidence on the road.

Located at Firozpur Cantt, Moga Road, opposite the BSF Headquarters in Satiya Wala, the new outlet strengthens Bridgestone’s footprint in Punjab and reinforces its commitment to high-quality, customer-centric tyre retailing. The store adds to Bridgestone’s existing regional network and serves as a one-stop destination for tyres and allied services.

“Punjab is a key market for Bridgestone, and the opening of our new Select Store in Firozpur reflects our focus on being closer to customers through modern, high-quality retail touchpoints,” said Mr Rajiv Sharma. He added that Bridgestone aims to offer not only premium products but also an exceptional service experience rooted in safety and trust.

The launch of Arora Wheel and Car Accessories marks another milestone in Bridgestone India’s expansion strategy, enabling wider access to the company’s safety-driven mobility solutions. The store will offer Bridgestone’s latest premium tyres, including the Turanza 6i and Dueler All-Terrain A/T002.

The Turanza 6i, engineered with ENLITEN technology, is compatible with both internal combustion and electric vehicles, offering improved efficiency, comfort and durability. The Dueler All-Terrain A/T002 is designed for rugged off-road conditions, featuring an aggressive tread pattern that delivers enhanced control and safety across varied terrains.

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