Moro Hub and PwC Middle East Partner to Accelerate Smart City Solutions

Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (DEWA), has announced a strategic collaboration with PwC Middle East to advance Smart City, Integrated Command Centre (ICC), Critical Infrastructure Monitoring and Internet of Things (IoT) initiatives across the region. The partnership brings together Moro Hub’s digital infrastructure and IoT capabilities with PwC’s global expertise in digital trust, smart city strategy and cybersecurity to support the UAE’s vision for intelligent and sustainable cities.

“Our collaboration with PwC Middle East represents a major step forward in our mission to build smarter, more secure, and connected communities,” said Mohammed Bin Sulaiman, CEO, Moro Hub. “By combining PwC’s strategic and technological expertise with our integrated digital ecosystem, we can help public and private sector organisations fast-track their transformation journeys and unlock greater value from their digital investments.”

The partnership will explore joint initiatives in next-generation Integrated Command Centres that consolidate real-time data from multiple systems using AI-driven analytics, digital monitoring for critical infrastructure, IoT strategy and implementation for connected and data-driven operations, and smart building and facilities management solutions for sustainability and efficiency.

“Partnering with Moro Hub builds on our shared ambition to accelerate the region’s Smart City agenda,” said Ahmad Abu Hantash, Digital Strategy & Realisation Leader, PwC Middle East. “This collaboration combines deep domain expertise with advanced digital capabilities to deliver tangible outcomes for government entities and enterprises, from strengthening resilience and sustainability to driving citizen-centred innovation.”

Moro Hub continues to support government and enterprise clients in cloud computing, cybersecurity, data hosting and digital services. The collaboration with PwC Middle East will add strategic advisory and innovation frameworks, with both organisations aiming to establish a joint capability development model aligned with the UAE’s Digital Economy Strategy and broader sustainability goals.