Cupid Gets Board Nod For FMCG Plant In Saudi Arabia

The proposed facility is aimed at supporting Cupid Limited’s FMCG growth strategy by strengthening its presence in overseas markets, beginning with the Gulf Cooperation Council region. Once operational, the plant is expected to enhance regional supply capabilities, shorten time-to-market and ensure improved product availability across Saudi Arabia and other GCC countries.

The project is proposed to be funded through the company’s internal accruals and will be taken forward after the completion of detailed evaluations and receipt of the necessary regulatory and statutory approvals.

By establishing a manufacturing base closer to key international markets, Cupid Limited aims to deepen its FMCG footprint globally while improving service efficiency and responsiveness across the region.