FCC

Shriram Automall Opens Dhanbad Facility in Jharkhand

2026-01-16

Shriram Automall India (SAMIL), India’s largest phygital marketplace for pre-owned vehicles, equipment, and other assets, launches its new Automall in Dhanbad, Jharkhand. The opening marks a significant step in SAMIL’s expansion strategy aimed at strengthening organised asset auction infrastructure in high-potential regional markets. The newly opened Dhanbad Automall has been established to cater to the increasing demand for structured, transparent, and professionally managed auctions in the region. With Jharkhand emerging as an important commercial and industrial hub, the facility is designed to support local businesses by offering improved accessibility, robust infrastructure, and seamless auction operations.

As part of its nationwide growth roadmap, SAMIL continues to expand its network across key trade centres through over 135 Automalls pan-India. In Jharkhand, the Dhanbad Automall joins SAMIL’s existing presence in Chandwa, Jamshedpur, and Ranchi, further reinforcing the company’s commitment to strengthening eastern India’s pre-owned asset ecosystem. The inaugural auction at the Dhanbad Automall witnessed an encouraging response from the regional business community. Traders, transporters, and buyers participated actively, with more than 120 bidders engaging on opening day. The auction featured over 70 pre-owned assets across multiple categories, reflecting growing trust in organised auction platforms and transparent price discovery mechanisms.

The launch comes at a time when Tier 2 and Tier 3 markets are increasingly seeking technology-driven solutions for buying and selling pre-owned assets. The Dhanbad Automall is well-positioned to serve neighbouring districts, enabling smoother asset movement, improved buyer experience, and wider participation from across the region, thereby positioning Dhanbad as an emerging centre for organised auctions in eastern India.

Designed to meet evolving market needs, the Dhanbad Automall offers streamlined processes and enhanced operational capabilities. The facility will host auctions across a wide range of asset categories, including two-wheelers, three-wheelers, passenger vehicles, commercial vehicles, construction equipment, and farm equipment, providing a consolidated marketplace for diverse buyer and seller segments.

By extending organised auction infrastructure closer to regional businesses, the Automall aims to promote transparency, regulatory compliance, and efficiency, while enabling sellers to access a wider, pan-India buyer base.

Technology-Enabled Auctions with National Reach

SAMIL’s phygital auction model integrates physical auction infrastructure with advanced digital platforms, allowing participants to engage seamlessly through both on-ground and online channels. The new Dhanbad Automall further strengthens this model by offering scalable infrastructure and operational readiness, ensuring consistent value discovery supported by technology, data insights, and nationwide connectivity.

The opening aligns with SAMIL’s broader objective of formalising the pre-owned asset ecosystem across emerging markets, where demand for organised and transparent transaction platforms continues to rise.

Commenting on the launch, Sameer Malhotra, Director & CEO, Shriram Automall India Limited, said: “The opening of our new Dhanbad Automall is a strategic step towards strengthening our presence in eastern India and supporting the growing demand for organised asset auctions in regional markets. Jharkhand holds strong commercial significance, and this facility enables us to deliver accessible, efficient, and transparent auction services across multiple asset categories. The strong participation witnessed at the inaugural auction reaffirms the increasing acceptance of organised auction platforms and underscores our commitment to empowering regional trade through structured, technology-led solutions.”

Shriram Automall India (SAMIL), an ISO 9001:2015 & Great Place To Work® certified company, is India’s largest phygital marketplace for pre-owned vehicles, equipment, and other assets. Founded in 2011, SAMIL pioneered India’s first professionally managed auction platform for pre-owned cars, commercial vehicles, construction equipment, farm equipment, two-wheelers, three-wheelers, and more. Backed by CarTrade Tech and Shriram Finance, SAMIL operates through a robust pan-India network of over 135 Automalls and a team of 1,500+ professionals. The company conducts thousands of auctions every month through Physical Automalls, Phygital platforms via the MySAMIL App, and digital channels including cartradeexchange.com and bids.samil.in. Through gold.samil.in, SAMIL also facilitates secure and transparent gold auctions for banks and financial institutions. Beyond auctions, SAMIL offers end-to-end services across the pre-owned asset lifecycle. Adroit Auto delivers inspection, valuation, and claim settlement services; ThePriceX provides data-driven pricing intelligence; and Augeo enables auctions of properties, plant & machinery, commodities, scrap, salvage, and surplus assets. To date, SAMIL has served over 27,50,000 customers and a wide spectrum of sellers, including Banks, NBFCs, Insurance Companies, OEMs, Dealers, Leasing and Rental Companies, Aggregators, Brokers, Transporters, Contractors, and End Users.