Pitch Perfect Australia–India Compendium Launched at IIFT

The Indian Institute of Foreign Trade (IIFT) launched the India–Australia Business Case Studies Compendium titled Pitch Perfect Australia–India, presenting practical accounts of cross border commerce and the conditions for a $100 bn partnership. The compendium was developed jointly by the Indian Institute of Foreign Trade and Newland Global Group and documents market entry experiences, growth strategies and lessons from 30 organisations operating in India and Australia.

The publication aims to inform policy makers, industry leaders and academics by presenting evidence based business journeys. The launch brought together diplomats, officials and representatives from academia and industry to discuss next steps in bilateral economic collaboration. Senior officials described the compendium as evidence based and useful for translating the trade agreement into commercial opportunities, noting its potential to strengthen and enhance the gains of the India–Australia Economic Cooperation and Trade Agreement (ECTA). The Australian High Commissioner to India and the Joint Secretary underlined the importance of platforms that bridge government, academia and industry for fostering informed dialogue and deeper strategic ties. The IIFT vice chancellor underlined the value of converting business journeys into learning resources that support research and practice. Contributors said the initiative would assist stakeholders in identifying practical steps to leverage the agreement. Newland Global Group representatives highlighted how case studies illuminate operational challenges and success factors for firms entering or scaling in both markets, emphasising the role of business driven analysis in enabling deeper bilateral engagement. The launch session included a panel discussion with representatives from government, trade bodies and companies, followed by networking interactions among stakeholders. The compendium presents structured lessons on market entry, regulatory navigation and partnership approaches that can be adapted by emerging firms. It is presented as a practical resource for business strategy and academic inquiry. The compendium is expected to guide policy and commercial decisions. It will support bilateral growth.