BKT Tyres Launches ‘Elevate Your Drive’ Campaign with Ranveer Singh

2026-03-11

BKT Tyres has launched its new brand campaign titled ‘Elevate Your Drive’, headlined by Bollywood actor Ranveer Singh. The television-led campaign introduces the brand’s proposition of empowering individuals to move ahead with confidence and turn doubt into momentum.

Through a narrative film featuring Singh, the campaign showcases journeys of progress while positioning BKT Tyres as an enabler of ambition and forward movement. The campaign also introduces a distinctive new sonic identity for the brand.

The initiative aims to strengthen the brand’s connection with audiences by highlighting determination, resilience and the drive to move forward.

Tags :
BKT Tyres Balkrishna Industries Limited Elevate Your Drive campaign Ranveer Singh BKT campaign BKT Tyres brand campaign BKT TV commercial BKT Tyres India tyre industry marketing campaign BKT sonic identity launch tyre brand advertising India construction and off-highway tyre brands BKT marketing strategy Elevate Your Drive TVC Ranveer Singh brand endorsement BKT brand positioning

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