FCC

BKT Tyres Launches ‘Elevate Your Drive’ Campaign with Ranveer Singh

2026-03-11

BKT Tyres has launched its new brand campaign titled ‘Elevate Your Drive’, headlined by Bollywood actor Ranveer Singh. The television-led campaign introduces the brand’s proposition of empowering individuals to move ahead with confidence and turn doubt into momentum.

Through a narrative film featuring Singh, the campaign showcases journeys of progress while positioning BKT Tyres as an enabler of ambition and forward movement. The campaign also introduces a distinctive new sonic identity for the brand.

The initiative aims to strengthen the brand’s connection with audiences by highlighting determination, resilience and the drive to move forward.

Watch video: https://youtu.be/GwdnMogVAbc?si=ca0MIRoh3WOjqSE1