Savoye Appoints Hakim Ramadan as GM to Drive Middle East Growth

Appointment comes as automation demand fuels strong logistics expansion in the region.

Savoye Middle East, Hakim Ramadan, warehouse automation, intralogistics solutions, logistics market growth, eCommerce expansion, supply chain automation, Middle East logistics CAGR

Savoye, an integrator of automated warehouse solutions and software publisher in the Middle East, has appointed Hakim Ramadan as General Manager of Savoye Middle East, as it looks to accelerate its regional expansion amid rising demand for advanced logistics capabilities.

In his new role, Ramadan will oversee Savoye’s regional operations and commercial strategy. He will focus on scaling automation-driven intralogistics solutions, strengthening customer engagement, and supporting business growth across key sectors in the Middle East.

The appointment comes at a time when the logistics and supply chain market in the region is witnessing rapid transformation. The Middle East logistics market is projected to grow at a compound annual growth rate (CAGR) of 7.9 per cent through 2028, driven by increasing adoption of automation, expansion of eCommerce, and major infrastructure investments aimed at improving supply chain efficiency.

Commenting on the appointment, Massimiliano Fochetti, Chief Sales Officer at Savoye, said: “The Middle East represents a key growth market for Savoye, and Hakim Ramadan’s appointment marks an important step in accelerating our expansion across the region. His proven track record in automation and intralogistics, combined with his deep understanding of regional market dynamics, will enable us to deliver greater value to our customers and further strengthen our leadership position.”

Ramadan said: “I am pleased to join Savoye at an important time for the logistics and supply chain sector in the Middle East. The region continues to see growing demand for more agile, efficient and future-ready intralogistics operations, and I look forward to working closely with customers and partners to support that journey with practical, high-impact solutions.”

With nearly three decades of experience, Ramadan has held leadership roles across intralogistics, automation, and business development. Prior to joining Savoye, he served as Director & Partner at Miebach Consulting in the UAE. He has also held senior positions at Jungheinrich and BITO Storage Systems Middle East.

Savoye entered the Middle East market in 2021 and has since expanded its footprint by combining automation, software and packaging solutions to deliver customised intralogistics systems. The company expects Ramadan’s appointment to further strengthen its regional presence and strategic partnerships.