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Mekr Raises Rs 67 Crore Series A Funding Led by Avaana Capital

2026-05-13

Mekr Technologies, a full-stack consumer electronics and appliance design and manufacturing platform, has raised Rs 67 crore in a Series A funding round led by Avaana Capital, with participation from Titan Capital Winners Fund.

Founded in 2022 by Anand Yadav and Gaurang Kuchhal, Mekr is developing an integrated operating system for India’s domestic appliance ecosystem, offering end-to-end product lifecycle solutions from concept and prototyping to tooling, certification and mass manufacturing. The company said its modular architecture and tightly integrated workflows help brands bring energy-efficient products to market in significantly shorter timelines.

Mekr operates as an Original Design Manufacturer (ODM) across home and kitchen appliances, personal care products and car accessories. It leverages shared technologies such as BLDC motor systems, precision gear mechanisms, heating systems, load cells and in-house mould design to build durable and cost-efficient products. The company has developed over 100 SKUs and partnered with more than 40 brands including Croma, Wipro, Amazon Basics and Flipkart.

“Mekr is building foundational engineering and unlocking manufacturing capabilities that directly address India’s structural reliance on imported appliance components,” said Vikas Verma, Partner, Avaana Capital. He added that platforms like Mekr can strengthen India’s manufacturing resilience and position the country as a global hub.

The company said the fresh funding will be used to expand investments in R&D, product engineering, tooling and supplier localisation, along with strengthening automation, quality systems and export readiness.

“We are building Mekr in a technology and process-led manner, with the vision to seamlessly develop and produce high-quality products at globally competitive costs and scale,” said Anand Yadav, Co-founder, Mekr.

Gaurang Kuchhal, Co-founder, Mekr, said the company aims to become India’s leading ODM by combining advanced engineering with agile manufacturing to support brand innovation.

Shiv Kapoor, Vice President, Titan Capital Winners Fund, said Mekr has rapidly scaled its multi-product portfolio and is positioned to support the Make in India push.

India’s small home appliances market, valued at over Rs 40,000 crore and growing at 7–9% CAGR, remains highly import-dependent, and Mekr aims to lead the transition through a localised and scalable manufacturing ecosystem.

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