FCC

Sales and Marketing in real estate in current times

2020-09-28

With an objective to boost the real estate growth and development, NAREDCO recently hosted a Workshop on ?Sales and Marketing in real estate in current times? along with EY (knowledge provider), on a common digital platform to shared ideas and experiences of all real estate stakeholders and come to a solution to increase sales considering the demand and requirements of customers in the post-pandemic era.?

Since COVID-19 has hit the country, NAREDCO has been consistently and actively engaging with developer?s community and other stakeholders from banking, government agencies, technology experts and various real estate community players to find solutions to multiple issues relating to liquidity, lower sales numbers, consumers? sentiments, government policies etc. It has educated developers on several issues which have cropped up due to the pandemic and new trends which emerged during the last few months in the country.?

Today?s workshop laid emphasis on ?Changing customer landscape and buying behaviour?, developers response to the current changes, marketing strategy during this pandemic, digitalisation across the customer journey and accelerating sales velocity, measures taken by the government and RBI over the last couple of months.

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