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CNH Unveils Plan to Boost Product Leadership and Margins by 2030

2025-05-12

CNH aims to secure #1 or #2 market position in all major regions.

CNH has announced a comprehensive Strategic Business Plan (SBP) at its Investor Day 2025, aiming to strengthen its global leadership in agriculture and construction equipment while driving profitability and shareholder returns through 2030.

Key goals by 2030:

Secure #1 or #2 market position in all major regions.
Achieve 16–17% mid-cycle adjusted EBIT margin in Agriculture.
Deliver $550M+ in operational and quality-related cost savings.
Increase Industrial through-cycle cash generation by 25%.
Return substantially all Industrial Free Cash Flow (FCF) to shareholders via dividends and buybacks.

Four pillars of CNH's strategic plan:

1. Iron + tech integration:

CNH will expand its leadership across the agricultural lifecycle with product enhancements across tractors, harvesters, and crop equipment. Precision Tech—featuring AI-driven automation, smart implements, and satellite connectivity—will be embedded across all major product lines. By 2030, Precision Tech will account for nearly double its current share of Agriculture Net Sales, with 90% of solutions developed in-house.

2. Go-to-market transformation:

CNH is implementing a regionally tailored dual-brand dealer strategy, strengthening Case IH, New Holland, and STEYR as distinct brands. A new “New Deal” with dealers will channel 100 basis points of annual margin over five years into high-growth partners. The company also plans enhanced service capabilities, AI-driven predictive maintenance, and 100% uptime targets to boost customer satisfaction.

3. Margin expansion:

Agriculture's EBIT margin target will be achieved via commercial growth (led by Precision Tech), operational efficiencies (sourcing, plant operations), and quality enhancements. The Construction segment will aim for 7–8% EBIT margins by leveraging brand equity (CASE, New Holland Construction, Eurocomach), manufacturing efficiencies, and aftermarket growth.

4. Construction growth strategy:

CNH plans new product launches, tech integration, and aftermarket expansion to drive growth in Construction. Operational savings will be reinvested to fuel future expansion and maintain CNH’s top-five market position in North and South America.

Shareholder value and capital allocation:

CNH will focus on organic growth, disciplined M&A, and a robust balance sheet to preserve its investment-grade credit rating. The company aims to return nearly all Industrial FCF to shareholders through regular dividends (25–35% of net income) and share repurchases.

Gerrit Marx, CEO affirmed, “Our strategy outlines a clear and disciplined path to profitable growth. We are focused on elevating margins, accelerating tech integration, and rewarding shareholders across the cycle.”