We are targeting 60% -plus growth this year

Nischal Mehrotra, Sr Vice President – Sales and Marketing, LiuGong India, shares his views on the Indian market.

How do you see the Indian market, and how has LiuGong performed in 2024?

The Indian market is definitely growing—not just for our products, but for the entire industry. With the government announcing and implementing several projects, especially in western states like Maharashtra and Mumbai, we are witnessing strong momentum. For LiuGong, 2024 was an excellent year. We achieved more than 60 per cent growth in volumes, and in excavators, our business almost doubled compared to 2023.

What are your expectations for 2025?

We are targeting another 60 per cent-plus growth this year. The overall industry may grow at 12 to 15 per cent, but we are confident of outperforming the market significantly.

What products are you showcasing at RAHSTA, and what makes them unique?

At RAHSTA, we are focusing on our all-electric machines used for road making. This includes a four-tonne wheel loader, a skid steer loader, and a 22-tonne excavator. The uniqueness lies in their ability to reduce carbon footprint and pollution, while the cost of operation is less than 20 per cent of a conventional diesel machine. This offers huge savings for customers while supporting sustainability goals.

How has the response been at RAHSTA?

Although the exhibition has just begun, the response has been very encouraging. The footfall may not be as high as at larger expos, but the quality of clients here is excellent. This is a niche exhibition where serious industry players come, which makes the interactions more meaningful.

RAHSTA is a new beginning. It has been growing rapidly, and we are hopeful of being associated with it for a long time.