Schedule a Call Back
Electrification and smart hydraulics anchor our strategy
2025-12-22
BV Ramesh, Managing Director, and Sheshadri Raman, Chief Business officer, Mobile Applications, Bosch Rexroth (India)
What are the key themes being highlighted at your pavilion this year?
BV Ramesh (BVR): Our displays are centred on electrification, simplified engineering, smart hydraulics and automation. These themes directly support the transformation of mobile machines, helping customers improve efficiency, sustainability and competitiveness in their respective markets.
How is digitalisation influencing Rexroth’s product direction?
Sheshadri Raman (SR): Digitalisation is fundamentally about optimisation. Across our portfolio, the common thread is enabling machines to sense, learn and adapt. By selectively capturing the right signals and data, machines can improve efficiency and deliver better outcomes for end users. We focus on filtering what truly adds value rather than collecting data for its own sake.
What are the key challenges from an Indian component manufacturing perspective?
BVR: India is an extremely cost-competitive market. Our customers must compete with the most efficient machines globally, including those from neighbouring regions. This makes it essential for us to offer India-relevant product portfolios that balance performance, cost and reliability. To achieve this, we are expanding both engineering capabilities and manufacturing capacity within India.
Can you elaborate on Bosch Rexroth’s manufacturing footprint in India?
BVR: Bosch Rexroth has been present in India for nearly 50 years. We operate two state-of-the-art manufacturing facilities — one in Bengaluru and one in Ahmedabad. We are currently expanding capacity and increasing the localisation of India-relevant products. The goal is to manufacture more solutions in India, for India, while maintaining global quality benchmarks.
How do you view the outlook for the construction equipment market? What is your market strategy in India?
BVR: We see the last several years — and the next decade or more — as an infrastructure-led growth phase. Large investments in infrastructure, urbanisation, digitisation and agricultural linkages are reshaping demand. From our perspective, this translates into sustained double-digit growth potential over the next five to seven years, and possibly beyond.
Bosch Rexroth has long been synonymous with hydraulics and automation. Our strategy is to reinforce this positioning through innovation-led engagement at platforms like Excon. In many cases, we are the first choice for customers when it comes to hydraulic and automation solutions. As a tier I supplier, our role is to stand behind customers and support whatever machine or solution they want to build.
How does sustainability factor into your solutions for mobile machinery?
BVR: Our purpose is clear — we move industries to make our planet a better place. Over the last decade, we have evolved from supplying standalone hydraulic components to delivering integrated solutions that improve energy efficiency and reduce environmental impact. Sustainability is embedded not only in our products but in how those products enable cleaner, more efficient machines.
Subscribe Now
Subscribe to our Newsletter & Stay updated
RECENT POSTS
Popular Tags
Folliow us
Related Stories
Demand is shifting towards rural infra projects
Gurman Reen, Director - Sales, India, Customer Solutions Division, Caterpillar India
Caterpillar launched thre...
Read More
We see strong long-term potential in India
Could you outline the company’s background and its focus on the Indian market?
Polygon Composites is a Global Brands in Self L...
Read More
EU Draws a Line on Mobile Cranes
The European mobile crane industry has entered a decisive phase as the European Commission initiates an anti-dumping investigation into imports o...
