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India Builds, China Supplies?
Anand Sundaresan, an industry veteran with over 47 years of experience in the engineering industry, shares insights on how low-cost Chinese construction equipment is impacting Indian OEMs.
How do you see the rise of low-cost Chinese equipment affecting the growth of Indian construction equipment manufacturers?
Cheap imports—whether from China or elsewhere—have affected some Indian equipment manufacturers very badly. If you take the case of excavators in the 23-tonne class and below, prices of imported machines have dropped so sharply that several established Indian OEMs have lost significant market share. Companies like Tata Hitachi and other original manufacturers have been badly impacted.
This impact is most visible in the price-sensitive contractor segment, especially Tier 2 and Tier 3 markets, where capex decisions are driven purely by upfront price, not by lifecycle cost. In these segments, buyers place very little importance on after-sales service, spare parts availability, or long-term reliability.
Another key challenge is that Indian OEMs struggle to match Chinese prices due to higher steel costs, higher fabrication costs, and limited access to locally manufactured hydraulic components. We also face several regulatory and structural restrictions.
Even when machines are manufactured in India, and even if certain components are imported from China to keep costs low, locally manufactured or globally assembled machines still work out to be more expensive than fully imported machines.
The situation is further complicated by the rental market. Rental players prefer cheaper equipment because the entry cost is low, and their break-even period is shorter. This hurts Indian OEMs because rental players also influence market pricing norms and residual values, further pulling prices down.
Do you believe the current anti-dumping measures and customs oversight are sufficient to create a level playing field? Are there gaps that still allow unfair competition?
Frankly, there are not many construction equipment categories covered under anti-dumping duties today. I understand that some measures are being discussed—for example, in certain crane segments—but overall, the coverage is very limited.
Another major issue is how anti-dumping duties are structured. From what I understand, anti-dumping duties apply only to fully built units, not to components. So, if someone imports kits or sub-assemblies and assembles the machine locally, the impact of anti-dumping duty is largely neutralised. This makes the policy ineffective in practice.
Additionally, there are classification loopholes. By slightly changing the model, capacity, or configuration, importers can often bypass duties altogether. The current anti-dumping framework is not mature enough, and as a result, it does not really help Indian OEMs in a meaningful way.
Another serious concern is the import of second-hand equipment. Controls in this area are very weak. It is not always clear whether anti-dumping duties apply to used machinery, or what checks are enforced. Used machines—often imported with minimal inspection or compliance checks—end up competing directly with brand-new Indian equipment. Many players find ways to bypass norms, and this badly affects domestic manufacturers.
Industry associations need to work much more closely with the government to educate policymakers about how used machinery imports distort the market. Overall, while the anti-dumping policy exists, it requires far more scrutiny, structural changes, and maturity to actually create a level playing field.
What strategies should Indian OEMs adopt to counter low-cost imports?
This is extremely difficult and requires significant financial strength. In India, manufacturers do not get anything free. If you want to set up a factory, you have to buy land at market rates, invest heavily in infrastructure, and bear high capital costs. Subsidies are minimal, and even where they exist, they are often in locations that lack supporting infrastructure, making manufacturing inefficient.
One possible area Indian OEMs can explore is lifecycle cost-based offerings. However, this also carries risks. The guidelines and parameters must be very clearly defined with contractors, and once the machine is deployed on-site, controlling usage and proving responsibility becomes difficult.
Factors such as availability, after-sales service, spare parts support, resale value, and uptime become critical. OEMs can position themselves around total cost of ownership (TCO), but contracts must be watertight. Otherwise, disputes around “who is right and who is wrong” consume time and resources that OEMs simply don’t have.
Another fundamental issue is that India’s component manufacturing ecosystem is incomplete. Most hydraulic components and critical systems are still imported. Take the excavator segment as an example. India sells around 30,000 excavators annually, or about 3,000 units per month. Yet even something as basic as the track chain is not manufactured locally—every OEM imports it.
Some companies are now planning to set up component manufacturing facilities in India, but even then, competitiveness remains a challenge because special-grade steel and processing costs in India are very high.
To address this, the component ecosystem must be strengthened significantly. The government should consider subsidies and incentives for setting up component manufacturing, including incentives for exports, and mechanisms to manage price volatility of imported raw materials.
OEMs can also explore customisation, rather than producing completely generic machines. This may work well in areas like concrete plants or asphalt plants, but it is not always feasible for standard equipment categories.
Another area where Indian OEMs are already making progress is strengthening the aftermarket. This includes digital monitoring of machines, better spare parts logistics, predictive maintenance, and service transparency. All of this directly contributes to lower lifecycle costs and allows OEMs to offer performance guarantees.
Equally important is engaging with the government to push for:
• Stricter norms on used machinery imports
• Stronger safety, emission and durability standards
• Quality-based public procurement norms
Government tenders should not be decided purely on L1 pricing. Quality, lifecycle cost, and durability must be factored into evaluation criteria. This would significantly benefit Indian-origin manufacturers.
Should Indian OEMs look more aggressively at exports?
Indian OEMs must look at export markets such as Africa, the Middle East, and Southeast Asia. Some companies, like JCB, already export to over 100 countries, proving that it is possible. However, not all OEMs enjoy the same freedom. Several European OEMs operating in India still impose territorial restrictions, limiting where Indian-made equipment can be sold. Unless more markets are opened up for Indian manufacturing bases, it will be very difficult for many OEMs to scale. Exporting with cost discipline and quality competitiveness is one of the most effective ways to strengthen the industry.

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