Bluspring Unveils New Brand Identity Post Quess Demerger

The new identity brings together Bluspring’s specialist capabilities and legacy brands under a unified platform, anchored by the tagline ‘Infrastructure. People. Progress.’ The logo, formed by interconnected blocks creating the letter ‘B’, symbolises integration, collaboration and collective strength, while its forward-leaning design signals growth and transformation. The blue–green colour palette reflects trust, stability and renewal.

Bluspring’s updated brand architecture follows a service-line-first model, supported by ‘powered by’ endorsements for established brands such as Terrier, Hofincons and Vedang. This structure enables clients to access sector-specific expertise with single-contract accountability and nationwide delivery. The company operates across integrated facility management, food and hospitality, integrated security, engineering asset management and telecom networks.

Positioned uniquely in India’s infrastructure services landscape, Bluspring addresses a gap by offering integrated capabilities across infrastructure segments. Its services align with India’s infrastructure expansion, supported by a government capital expenditure outlay of Rs 11.21 lakh crore, and cater to sectors including healthcare, education, BFSI, IT, telecom, manufacturing, commercial real estate and government institutions. Bluspring employs over 90,000 people across 28 states and more than 34 cities, serving over 1,000 clients nationwide.

“Bluspring’s refreshed identity clearly articulates who we are as an integrated infrastructure services enterprise,” said Kamal Pal Hoda, CEO, Bluspring. “It unifies our category-leading service lines and specialist brands while signalling our intent to be a trusted partner managing critical infrastructure with agility, compliance and human-centric care.”

Shilpa Kona, VP – Marketing, Bluspring, said the new identity provides a unified platform to communicate the company’s story with greater clarity as it continues to scale.

The refreshed brand will be rolled out across digital platforms, corporate collateral, signage, advertising and employee communications in the coming months.